By Nick Holt
Over the weekend, I came across a video by Alec Brownstein called “The Google Job Experiment.” Mr. Brownstein was an entrepreneurial job-seeker with nothing to lose. He decided to use Google AdWord ads to target five of New York City’s creative directors, essentially soliciting each of them for a job.
Being intelligent individuals, these creative directors had been monitoring their visibility on Google. Mr. Brownstein’s ambiguous message “Googling yourself is a lot of fun. Hiring me is fun, too” resulted in him securing four interviews—and two of those interviews allowed him to land a great job! All at a cost of $6.
I am not preaching that you start throwing-down money for personal Google Ads targeting your career idols or every person you interview with, but this story is great motivation for thinking outside the box in your own job search; particularly if you’re searching for a creative position.
Here’s another creative job-seeker’s success story from a previous blog post!
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